MACY’s CELEBRATES FASHION’S NIGHT OUT
Audience Pleasers brings their signature flipbooks to the Big Apple
Macy’s Fashion’s Night Out is a grand evening filled with beautiful people wearing and promoting the latest and top-of-the-line clothing, jewelry, shoes, make up and beauty care. This past Thursday, Macy’s held their annual FNO in Manhattan’s Herald Square, New York City. Hundreds of people gathered near the Macy’s red carpet to partake in the glamour and magic of the evening. FNO was hosted by Emmy-winning television star, celebrity stylist, author and fashion designer, Carson Kressley and also, news-anchor for Access Hollywood, Shaun Robinson. Celebrities from the fashion world could be found anywhere and everyone walking the streets and enjoying the fabulous night, making your chances of accidently running into one extremely high.
Shopping during the event was highly influenced and with such a large amount of people, the best way to keep the crowd entertained was with some live music. Joss Stone performed on stage in the center of the square featuring a preppy, flash mob of dancers. Reality Star, Jersey Shore’s DJ Pauly D could be found DJ’ing at the Kardashian’s DASH store event and DJ Samantha Ronson performed at the introduction of Gucci Guilty for Men to begin the celebrations.While Samantha Ronson was DJ’ing, an adorable young boy named D’Andre ended up entertaining the entire crowd inside Macy’s with his dance moves.
During the celebrations, Audience Pleasers could be located in Macy’s representing Macy’s I.N.C. We provided “flip books” for all attendees who wanted to participate. Macy’s recent editorial collaboration with Vogue editor, Anna Dello Russo even joined in on the fun of creating her very own flipbook. These fun flip books were made by recording video for seven seconds of guests dancing or performing a skit. After the recording, sixty still shots are printed out and put in a booklet with a decorated cover featuring Macy’s I.N.C. In a short period of 2-3 minutes, guests had a flip book to show an exciting part of their evening during Macy’s Fashion’s Night Out.
Fashion editors, bloggers, stylists and other industry professionals consumed the majority of the population. Tommy Hilfiger, American fashion designer and founder of the premium lifestyle brand Tommy Hilfiger has been partnered with the Macy’s company for many years and stated in an interview that “Macy’s is my home”. Other celebrities that could be found on the red carpet were Anna Dello Russo, Miss J Alexander, Mayor Bloomberg, Rachel Roy, Bobbi Brown, Karolina Kurkova, Kelly Osbourne, Amar’e Stoudemire and many others.
After an extravagant evening of wonderful success, many people were satisfied with the entertaining aspect of the flipbooks. Audience Pleasers hopes to join with Macy’s again in the future and participate in next year’s 2012 Fashion’s Night Out.
For more information about our Flip Books, visit the link below for a video!
Alexis C. Lignos